Do you have a database of E-mail addresses that were collected on your website, and through your professional contacts? Do you send out regular communications to those contacts? Are you properly managing your current list of E-mail addresses so that people can easily subscribe or unsubscribe? Are you aggressive enough in asking visitors to your website to signup for updates?
These are common questions that we look into for our clients when discussing a properly run E-mail marketing campaign. Often clients are not actively pursuing E-mail marketing because they feel it is;
- ineffective
- too difficult to manage
- going to be considered SPAM by their customers.
The fact is that email marketing is a highly effective, and can be easily managed in a professional manner that will be appreciated by customers.
In many industries, collecting an E-mail address from a website visitor is perhaps the most effective goal for developing a business relationship. We work together with our clients to determine an effective E-mail marketing plan to compliment their search engine optimization and social media marketing efforts. Far too often, people build a list with the best of intentions, but do not keep the list fresh with consistent and relavent communications. We make sure that our clients have an simple and effective strategy to keep in touch with their E-mail database. In many cases, E-mail marketing is still one of the highest conversion activities for e-commerce, if your company is not actively engaged in E-mail marketing, then your company is not capitalizing on one of the single best business building activities.
Vancouver SEO has developed an online interface for clients to manage their own E-mail marketing campaigns, and provide tutorials and templates to ensure success. Also, be sure to search the Vancouver SEO Blog for some excellent tips and strategies to maximizer your E-mail Marketing efforts.
Contact Vancouver SEO today to discuss what options are available to your business in developing an E-mail marketing plan, and how it can help improve your bottom line.