If you are unfamiliar with Search Engine Marketing (SEM) then we suggest that you read this little blog post which discusses it in more detail. What is SEM and how does it differ from SEO?
SEM deals with paid placement, paid inclusion and contextual advertising. While there are many entrepreneurs out there that want to manage their own marketing efforts, it should be noted that Search Engine Marketing is a specialized arena. A well defined plan will save money, increase overall traffic and most importantly, increase conversions.
We work with our clients to identify keywords, develop landing pages, select media outlets and define goals for their Search Engine Marketing campaigns. There are many companies out there that still treat Google Adwords as a pure auction system, throwing good money after bad. This is a huge mistake, and one that can cost a lot of money. A little planning and understanding can go a long way, and have a dramatic effect on the results of your Pay-per-click campaigns.
Vancouver SEO works with clients on a variety of levels. Our role can be as simple as providing some basic training, and helping a client to tweak their existing program, or providing training to a marketing department with tools such as our proprietary checklists and training documents, or we can offer full SEM Campaign Management services.