Before any SEO services can be performed on your website, it is important that we perform an audit of your website and your competitors. This is perhaps one of the single most valuable pieces of information that Vancouver SEO can provide your company, because it outlines both the opportunities and deficiencies with your current web marketing strategy.
- Who is visiting your site?
- What is the current website architecture of your site?
- How can this be improved?
- What Keywords does your site currently rank for?
- Are you currently even ranked in the major SERPS? (Search Engine Results Pages)
- What types of keywords are your visitors search to find either you or your competitors?
- Do you have authoritative inbound links pointing to your website? Why not?
- What is your internal linking structure? Do you even have a strategy for internal linking?
- Does your website have the basics covered? Title Tags? Descriptions? Anchored Text Links? Keyword Rick Headings? Etc.
- Are you using a Content Management System?
- What is your URL structure? Is it search friendly?
- Do you have Google Analytics or some other web logging service installed? Do you read through your logs for important information about your customers?
The list goes one and on, and these are important pieces of information that you need to know about your website and your competition. A website audit covers a wide variety of information, to give a comprehensive look at how your website currently performs, where it can be improved and how it stacks up against the competition. Many times, clients find that the audit identifies markets that have yet to be targeted or keywords that they have missed. Contact Vancouver SEO today for a more comprehensive discussion on how we can initiate a website audit for your company.